Nuance adds two new fashion concepts to new Zurich landside shopping

(CAPA) The Nuance Group is expanding its presence at Zurich Airport’s landside shopping precinct by opening two new fashion stores. These new stores located in the airports’ general visitors’ areas complement the strong airside presence the company has at Zurich Airport.

When the expanded Airport Shopping precinct opens at Zurich Airport’s general visitors’ area in Apr-08, Nuance will be presenting two new fashion concepts: a 600 sqm Esprit outlet, the largest travel retail shop for the brand so far; and a 125 sqm Mango shop.

Nuance already stocks Esprit both land- and airside at Zurich airport and recognises the brand’s mounting popularity by allocating 600 sqm of shop floor to this single brand store. “Mango” is a newcomer to Zurich Airport. The fully franchised store offering women’s clothing and accessories targets a young, fashion-conscious audience. The store will constantly present new collections with new deliveries arriving twice a week.

The existing 180 sqm Esprit/Skiny/Suncatcher multi-brand store will be converted into a “Cult” multi brand store featuring brands such as Tommy Hilfiger, Pepe Jeans, Levi’s and Diesel.

Stephan Salvisberg, Managing Director, The Nuance Group Switzerland, commented: “We are highly pleased about this opportunity to expand our landside offer at both Zurich Airport. Targeting travellers, visitors, participants of conferences and employees alike, the airports’ general visitors’ areas are very interesting commercially and an ideal opportunity to showcase our expertise when it comes to fashion retailing. At the same time, our intimate knowledge of the airport’s customer base enables us to perfectly complement the existing offer.”

Patrick Graf, Head Marketing Retail, Unique Zurich Airport, added: "Within the last few years the landside shopping at Zurich Airport has grown to become an important main pillar of our retail business. Expanding the space allocated to retail and gastronomy by another 5,500 square metres will allow us to extend our business by introducing new services and brands as well as to strengthen our position in the local market. We are pleased to welcome some well known and established fashion brands such as Mango, Esprit, Tommy Hilfiger, Levi's etc that will be operated by our main retail partner, The Nuance Group, who has given us great support to make this possible.”